This is the 2nd article in a series of articles on creating an engaging customer experience utilizing Episerver blocks. To help set the scene for what we will be going through please read the introductory post.
How to talk so your customers will listen relies on first listening to your customer, identifying where they are in their customer journey, before providing a personalized experience in their channel of choice.
I was at a conference last week demonstrating a proof of concept (POC) shoe store as the main attraction for our booth. The POC generated a lot of attention with a number of visitors commenting on how remarkable the demo was. However, the number one question asked was, ‘What provoked you to create this particular solution?’