Blog

How to Craft a Customer Experience Strategy

Arnold Macauley
Nansen Experience
11/25/2020

Given today's uncertain times, crafting a customer experience strategy is more important than ever. Here at Nansen, we have a process and set of tools we use to uncover and define how that strategy should come to life.

3 steps to building an engaging customer experience

Arnold Macauley
Marketing
5/18/2020

In my previous post [Availible here] we covered the second step on our journey to avoiding personalization paralysis prioritize our target personas and build them into a road map. Now that we have our persona roadmap, it's time to Engage with our target personas and measure our process.

3 steps to prioritize your personalization targets

Arnold Macauley
Marketing
5/11/2020

In my previous post, we covered the first step on our journey to avoiding personalization paralysis which was to segment our users. Coming out of step one we may have a big list of personas and our goal is to create a personalized experience for each of them.

How to start personalizing your digital experience in 3 easy steps

Arnold Macauley
Marketing
5/6/2020

Part 1 of 3: How to segment your users to avoid personalization paralysis.

3 steps to create an engaging 1st-time visitor experience with Episerver Blocks

Arnold Macauley
Episerver (Optimizely)
11/5/2019

This is the 2nd article in a series of articles on creating an engaging customer experience utilizing Episerver blocks. To help set the scene for what we will be going through please read the introductory post.