In my previous post [Availible here] we covered the second step on our journey to avoiding personalization paralysis prioritize our target personas and build them into a road map. Now that we have our persona roadmap, it's time to Engage with our target personas and measure our process.
In my previous post, we covered the first step on our journey to avoiding personalization paralysis which was to segment our users. Coming out of step one we may have a big list of personas and our goal is to create a personalized experience for each of them.
This is the 2nd article in a series of articles on creating an engaging customer experience utilizing Episerver blocks. To help set the scene for what we will be going through please read the introductory post.
How to talk so your customers will listen relies on first listening to your customer, identifying where they are in their customer journey, before providing a personalized experience in their channel of choice.