The distance between what customers expect from online experiences in 2020 and what B2B brands are delivering is clearly far too wide. For leaders in the B2B space who are ready to commit to building sustainable, scalable digital platforms, these best practices for B2B e-commerce are key to closing that gap.
Accelerating an ongoing shift in the business-to-business (B2B) marketplace, the coronavirus pandemic has elevated the role of e-commerce platforms for B2B sellers—and the importance of personalization to the success of those platforms.
In this article, we’ll help you navigate all things PIM - what it is, why you need it, and how it can help you set yourself up for digital commerce success.
Amid rapid change in the B2B market, taking advantage of new opportunities requires an understanding of the landscape and where technology and marketing are headed
With budget-friendly options, increased efficiency through micro-targeting, and the flexibility to adjust campaigns on the fly, digital marketing offers B2B vendors myriad benefits as they look to keep pace with the “new normal” of 2020.
