Blog

8 B2B E-commerce Website Best Practices

Nansen
Nansen Experience
10/8/2020

The distance between what customers expect from online experiences in 2020 and what B2B brands are delivering is clearly far too wide. For leaders in the B2B space who are ready to commit to building sustainable, scalable digital platforms, these best practices for B2B e-commerce are key to closing that gap.

6 Ways to Personalize Your B2B E-commerce Strategy

Nansen
Marketing
10/5/2020

Accelerating an ongoing shift in the business-to-business (B2B) marketplace, the coronavirus pandemic has elevated the role of e-commerce platforms for B2B sellers—and the importance of personalization to the success of those platforms. 

What is PIM?: A Comprehensive Understanding of Product Information Management

Nansen
Marketing
9/21/2020

In this article, we’ll help you navigate all things PIM - what it is, why you need it, and how it can help you set yourself up for digital commerce success.

5 B2B E-commerce Statistics to Help You Make Better Decisions

Nansen
Marketing
9/16/2020

Amid rapid change in the B2B market, taking advantage of new opportunities requires an understanding of the landscape and where technology and marketing are headed

5 Overlooked B2B E-commerce Marketing Strategies

Nansen
Marketing
8/21/2020

With budget-friendly options, increased efficiency through micro-targeting, and the flexibility to adjust campaigns on the fly, digital marketing offers B2B vendors myriad benefits as they look to keep pace with the “new normal” of 2020.