Blog

How to talk so your customers will listen...

Arnold Macauley
Marketing
8/6/2019

How to talk so your customers will listen relies on first listening to your customer, identifying where they are in their customer journey, before providing a personalized experience in their channel of choice.

Why We Created a Fictitious Shoe Company

Arnold Macauley
Marketing
10/17/2018

I was at a conference last week demonstrating a proof of concept (POC) shoe store as the main attraction for our booth. The POC generated a lot of attention with a number of visitors commenting on how remarkable the demo was. However, the number one question asked was, ‘What provoked you to create this particular solution?’

Why Minimum "Viable" Products will always be enough

Nansen
Marketing
9/12/2018

All product developers should be committed to developing a Minimum Viable Product.

5 Steps to Getting started with CRO

Robert Carter
Marketing
2/13/2018

Kick-start your testing and Conversion Rate Optimization plans.

Who Owns Content Strategy?

Nansen
Marketing
1/15/2016

Why content strategy is a critical part of any successful digital solution.