How to talk so your customers will listen relies on first listening to your customer, identifying where they are in their customer journey, before providing a personalized experience in their channel of choice.
I was at a conference last week demonstrating a proof of concept (POC) shoe store as the main attraction for our booth. The POC generated a lot of attention with a number of visitors commenting on how remarkable the demo was. However, the number one question asked was, ‘What provoked you to create this particular solution?’
