Blog

Top 3 Reasons Take a Pragmatic Approach to Digital Transformation

Nansen
Marketing
7/8/2020

Whether you’re just beginning your digital transformation or plotting the next move on your journey, here are three reasons digital pragmatism is key to a successful digital transformation.

PIM Best Practices: How to Implement Product Information Management in 5 Steps

Nansen
Marketing
6/24/2020

Of all the hard-working systems and software and specialists that make seamless user experiences (UX) possible, few are more important than Product Information Management (PIM). 

E-commerce SEO Checklist

Erin Miller
Marketing
5/20/2020

Beautiful websites that provide meaningful experiences for customers are critical to e-commerce success. Equally if not more important, however, is ensuring the search engine optimization (SEO) of your digital marketplace. Because to meet brand objectives, even the most seamless, cutting-edge shopping experience needs shoppers.

3 steps to building an engaging customer experience

Arnold Macauley
Marketing
5/18/2020

In my previous post [Availible here] we covered the second step on our journey to avoiding personalization paralysis prioritize our target personas and build them into a road map. Now that we have our persona roadmap, it's time to Engage with our target personas and measure our process.

3 steps to prioritize your personalization targets

Arnold Macauley
Marketing
5/11/2020

In my previous post, we covered the first step on our journey to avoiding personalization paralysis which was to segment our users. Coming out of step one we may have a big list of personas and our goal is to create a personalized experience for each of them.