Blog

5 Overlooked B2B E-commerce Marketing Strategies

Nansen
Marketing
8/21/2020

With budget-friendly options, increased efficiency through micro-targeting, and the flexibility to adjust campaigns on the fly, digital marketing offers B2B vendors myriad benefits as they look to keep pace with the “new normal” of 2020.

3 Key Themes Shaping Buyer Behavior in 2020

Nansen
Marketing
8/12/2020

How have buyer behaviors and outlook changed during the current coronavirus outbreak? And how will these changes impact your ability to continue to grow your business and revenue?

Prepare to Implement Digital Asset Management (DAM): 5 Key Steps

Nansen
Marketing
7/15/2020

In a world where companies need to produce and distribute more content, more quickly than ever before, DAM is an essential capability. Here’s how to get started with implementation.

Top 3 Reasons Take a Pragmatic Approach to Digital Transformation

Nansen
Marketing
7/8/2020

Whether you’re just beginning your digital transformation or plotting the next move on your journey, here are three reasons digital pragmatism is key to a successful digital transformation.

PIM Best Practices: How to Implement Product Information Management in 5 Steps

Nansen
Marketing
6/24/2020

Of all the hard-working systems and software and specialists that make seamless user experiences (UX) possible, few are more important than Product Information Management (PIM).