For a quick reminder of how important site search tools are to e-commerce businesses, consider the following statistic. On the average shopping website, about 1.8% of all visitors will make a purchase; visitors who have used the search tool on that same site will convert at a rate of 5.2%.
One of the core values at Nansen is our team’s drive to explore. We believe that delivering truly impactful work for our clients requires us to reject complacency and always be open to improving processes and approaches, even when they’re the industry standard.
