How do we know the consumer behaviors we address today will stick around in what’s being called the “Next Normal”? How do we ensure the digital experiences we invest in now will still be relevant for whatever comes next?
Online shoppers have greater expectations, access to more choices, and more external influences affecting every purchase. If you’re seeing more traffic to your site, but your conversion rate is low or stagnant, it may be time to evaluate why your visitors aren’t converting to customers and identify opportunities for improvement.
