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How to Run an Ecommerce Conversion Rate Optimization Audit


At Nansen, we believe that a website is never “done.” Markets, technology, and above all consumers themselves are constantly evolving—to keep up, digital platforms should be assessed and updated at least every couple of years.

How to Increase Average Order Value (AOV): The Behavior-Based AI Approach


In the world of eCommerce, traffic and conversion claim an outsized share of attention. Of course, getting lots of relevant visitors onto a website or app where they can make purchases—and then convincing them to go through with that purchase—is key to generating revenue.

What is the Difference Between DAM and PIM?


Businesses invest in many different tools, platforms, and software on the road to digital maturity. The most valuable of all those investments are ones that enable great, seamless customer experiences in our complex and connected world.

Google Core Web Vitals


Google Core Web Vitals and Google Search underwent major updates in summer 2021. What are these changes about, and how might they impact your business? Read on to get the full story and learn how to adapt your SEO practices.

Digital Experience Platforms (DXP): How to Drive Innovation in CX


Strategic business leaders know that delivering meaningful and seamless customer experiences is critical to success in 2021—and many have started turning to Digital Experience Platforms (DXP) to help power their online CX.