Given today's uncertain times, crafting a customer experience strategy is more important than ever. Here at Nansen, we have a process and set of tools we use to uncover and define how that strategy should come to life.
The distance between what customers expect from online experiences in 2020 and what B2B brands are delivering is clearly far too wide. For leaders in the B2B space who are ready to commit to building sustainable, scalable digital platforms, these best practices for B2B e-commerce are key to closing that gap.
Accelerating an ongoing shift in the business-to-business (B2B) marketplace, the coronavirus pandemic has elevated the role of e-commerce platforms for B2B sellers—and the importance of personalization to the success of those platforms.