Beautiful websites that provide meaningful experiences for customers are critical to e-commerce success. Equally if not more important, however, is ensuring the search engine optimization (SEO) of your digital marketplace. Because to meet brand objectives, even the most seamless, cutting-edge shopping experience needs shoppers.
In my previous post [Availible here] we covered the second step on our journey to avoiding personalization paralysis prioritize our target personas and build them into a road map. Now that we have our persona roadmap, it's time to Engage with our target personas and measure our process.
Work-life balance has been one of the most hotly debated topics in recent years - and for good reason. With an increasing number of companies offering remote work options and the inscrutable rise of “influencer culture”, more people than ever are blurring the lines between home and career. And up to now, that’s been an unexpectedly positive thing.
In my previous post, we covered the first step on our journey to avoiding personalization paralysis which was to segment our users. Coming out of step one we may have a big list of personas and our goal is to create a personalized experience for each of them.
In the expanding digital economy, customer experience is king. Staying ahead of the competition requires every business to meet—and exceed—users’ ever-rising expectations for online platforms. This is where customer experience (CX) metrics come in.