One of the end-goals of digital transformation is the ability to deliver your business’ core offering better, faster and for less money than ever before—and, whatever product or service you provide, your true core offering is meaningful, seamless experiences for your customers.
At Nansen, we believe that a website is never “done.” Markets, technology, and above all consumers themselves are constantly evolving—to keep up, digital platforms should be assessed and updated at least every couple of years.
In the world of eCommerce, traffic and conversion claim an outsized share of attention. Of course, getting lots of relevant visitors onto a website or app where they can make purchases—and then convincing them to go through with that purchase—is key to generating revenue.
On the path to digital maturity, there will be plenty of obstacles to overcome. After all, experts estimate that 95% of product innovations fail. So—does your company have a strategy for meeting these inevitable challenges?