Read the Nansen journal

Meet Arnold Macauley, Chief Product Officer and Co-Owner at Nansen

Nansen Experience
1/6/2022

As the Chief Product Officer and Co-Owner at Nansen, partner Arnold Macauley holds a fair amount of sway over the agency’s current and future direction. His vision for Nansen draws on what he sees as the company’s greatest strength: building true relationships with customers that help generate innovation and success.

Meet Joe Geringer, Senior Front End Developer at Nansen

Nansen Experience
12/29/2021

Senior Front End Developer Joe Geringer started working at Nansen in 2012 doing front-end development after his sister Mary, another Nansen employee, urged him to join the company. In the years since, according to Joe, he has “learned how to do things in a very different way.” We love that—so keep reading to learn more about The Nansen Way.

Meet Patrick Waks, Nansen's Front End Technical Lead

Nansen Experience
12/23/2021

Front-End Technical Lead Patrick Waks is one of the founding members of the Nansen family. As our first employee in Sweden and one of three team members to migrate to Chicago and help establish Nansen in the U.S., Patrick knows the space, the company, and the work we do better than almost anyone. Read on to get to know this aspiring woodworker.

How to Craft a Customer Experience Strategy

Marketing
12/16/2021

One of the end-goals of digital transformation is the ability to deliver your business’ core offering better, faster and for less money than ever before—and, whatever product or service you provide, your true core offering is meaningful, seamless experiences for your customers.

How to Run an Ecommerce Conversion Rate Optimization Audit

Nansen
Marketing
12/9/2021

At Nansen, we believe that a website is never “done.” Markets, technology, and above all consumers themselves are constantly evolving—to keep up, digital platforms should be assessed and updated at least every couple of years.