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7 Ways to Personalize Your B2B E-commerce Strategy

Nansen
Marketing
10/5/2020

Accelerating an ongoing shift in the business-to-business (B2B) marketplace, the coronavirus pandemic has elevated the role of e-commerce platforms for B2B sellers—and the importance of personalization to the success of those platforms. 

What is PIM?: A Comprehensive Understanding of Product Information Management

Nansen
Marketing
9/21/2020

In this article, we’ll help you navigate all things PIM - what it is, why you need it, and how it can help you set yourself up for digital commerce success.

5 B2B E-commerce Statistics to Help You Make Better Decisions

Nansen
Marketing
9/16/2020

Amid rapid change in the B2B market, taking advantage of new opportunities requires an understanding of the landscape and where technology and marketing are headed

5 Overlooked B2B E-commerce Marketing Strategies

Nansen
Marketing
8/21/2020

With budget-friendly options, increased efficiency through micro-targeting, and the flexibility to adjust campaigns on the fly, digital marketing offers B2B vendors myriad benefits as they look to keep pace with the “new normal."

3 Key Themes Shaping Buyer Behavior in 2020

Nansen
Marketing
8/12/2020

How have buyer behaviors and outlook changed during the current coronavirus outbreak? And how will these changes impact your ability to continue to grow your business and revenue?