There are plenty of reasons to like Google Optimize, the tech giant’s offering for enterprises looking to achieve conversion rate optimization (CRO) on their websites. But Google Optimize is simply not the best-in-class CRO tool for companies that want to deliver powerful, seamless digital experiences—that title belongs to Optimizely.
At Nansen, we believe that a website is never “done.” Markets, technology, and above all consumers themselves are constantly evolving—to keep up, digital platforms should be assessed and updated at least every couple of years.
In the world of eCommerce, traffic and conversion claim an outsized share of attention. Of course, getting lots of relevant visitors onto a website or app where they can make purchases—and then convincing them to go through with that purchase—is key to generating revenue.
Under the banner of a new unified vision, to “empower people to unlock digital potential,” Optimizely recently outlined its B2B commerce product roadmap for the remainder of 2021 and beyond in an information-rich webinar for customers and partners.
As B2B transactions continue to move online, B2B e-commerce websites must keep up with ever-rising user expectations for seamless, enjoyable digital experiences.
