What is an Experience Data Platform and how can it help you launch CX projects faster?

Nansen has partnered with Occtoo to strengthen their offering in building digital experiences faster and more cost-effectively using Occtoo’s Experience Data Platform. With this new partnership, Nansen will be able to deliver even more value and future-proof your technology stack, enabling you to quickly implement innovative ideas and adapt to customer needs.

To win market share and retain customers in today’s highly competitive landscape, retailers and brands must deliver a strong unified digital experience: with contextual relevance and customer experience at the forefront of the business.

Relevance is EVERYTHING in CX and unifying your enterprise data is the key to creating a relevant customer experience.

In this article, we introduce the Experience Data Platform, and outline how it helps you leverage your existing legacy technology and CX data, resulting in a highly competitive customer experience.

 

The problem

It’s difficult and time-consuming to access data from backend systems and make it available in the frontend.

Existing backend systems such as CRM, PIM, DAM etc. are designed to produce and store data, not to activate it and make it available in a frontend experience. This becomes a big challenge when you want to use your data to create seamless digital experiences for customers. The existing solution to this problem is to create many point-to-point integrations, but this can be very costly and even more time-consuming.

And for every new addition to the tech stack, you need to add more integrations, which slows your team down prevents them from adapting fast enough to changing customer expectations. This, in turn, restrains your capacity for innovation and capability to meet customer demands.

 

The solution

With an Experience Data Platform, this time-consuming and costly approach becomes a thing in the past.

What is an Experience Data Platform?

Think of an Experience Data Platform as an extra layer added to your technology stack to help you build digital experiences faster. It unlocks and shares rich enterprise data for your different apps and interfaces, like your CRM, PIM, ERP and other backend systems, and it combines this with behavioral data from digital destinations. All this data and content is instantly available for your digital teams, without any coding skills, so they can use it to build new digital experiences for any channel in lightning speed.

 

How does an Experience Data Platform work?

With instant access to all your data and content in your Experience Data Platform, you can easily choose the assets you need to deliver a new digital experience. You can then create purpose-built APIs, without any coding skills needed, consisting of the specific combination of assets needed to deliver the exact right data to a specific customer experience initiative or new application.

 

 

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“The beauty of an Experience Data Platform is that our clients can leverage existing investments in CMS, Commerce, PIM, and ERP platforms. By adding an Experience Data Platform to our customers’ technology ecosystems, we rapidly combine and segment data from those existing platforms and build any type of frontend experience – a website, mobile app, service portal – much quicker than ever before. Most importantly, it enables contextual relevance across everything we design and build” - Markus Bereflod, CEO, Nansen

 

How an Experience Data Platform makes data unity fast and cost-effective

According to research from the MACH Alliance, the average time it takes to launch a digital experience with a traditional approach is 6 months. Imagine knocking out the competition with a launch in just 6 weeks!

With an Experience Data Platform in your stack this is your new reality. Global luxury brand, Cartier is a testament to this statement. By using Occtoo’s Experience Data Platform, they managed to build a stellar app universe with several new apps, at speed, and are better supporting their teams and customers across the world both in-store and online.

“Post Covid, countries are opening up again and there’s an enhanced demand for self-service screens and other digital tools that allow customers to have a covid secure experience. The way to adapt to these changes at speed is to ensure all your data is easily accessible, so you can quickly create a new experience in the channel of choice. An Experience Data Platform is the answer to this.” - Jimmy Ekbäck, co-founder and CTO of Occtoo

An Experience Data Platform enables you to unify your enterprise and behavioral data and so delivers digital teams, with little or no coding skills, with instant access to all their data without any costly and time-consuming integration projects.

 

It’s time to empower your digital team and strengthen your customer experience

When potential customers visit your digital destinations there is no physical person taking care of or acting as a guide in the customer journey, it becomes all about how you manage to use your data: behavioural and contextual data, in combination with your content, product, transactional, and customer data.

 

It’s time to make all your data easily available so your digital teams can be truly creative with it and deliver customer experiences that are relevant, optimized, and unified.

With Occtoo’s Experience APIs, these new combined data sets are fueled into an experience in milliseconds, on a global scale, creating zero friction in the customer experience. This task is impossible with your existing backend systems, because making tens of thousands of API calls per second, will make the systems fall over and the data becomes inaccessible.

An Experience Data Platform from Occtoo gives app development a major boost. So, if you’re drowning in endless streams of data, and sifting through multiple data silos to bring together a unified data experience, and discarding behavioral context, stop! It’s time to add an Experience Data Platform to your stack.

Read 7 major benefits of adding an Experience Data Platform to your CX stack