Given today's uncertain times, crafting a customer experience strategy is more important than ever. Here at Nansen, we have a process and set of tools we use to uncover and define how that strategy should come to life.
The distance between what customers expect from online experiences in 2020 and what B2B brands are delivering is clearly far too wide. For leaders in the B2B space who are ready to commit to building sustainable, scalable digital platforms, these best practices for B2B e-commerce are key to closing that gap.
As B2B transactions continue to move online, B2B e-commerce websites must keep up with ever-rising user expectations for seamless, enjoyable digital experiences.
How do you keep your employees focused and motivated amidst the chaos of temperature checks, trimmed down resources, shift schedules, and widespread teams? We’ve compiled some tips to help.