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Optimizely
 Partnership

Turn Optimizely Into Your Growth Engine — Not Just Your Tech Stack

Nansen clients have achieved

98.5%
reduction in operational workflow time
92%
faster content creation
60%
platform adoption in 6 months

Nansen has been an Optimizely partner since 2007 — the longest standing Optimizely partner in North America — and is currently an Optimizely Platinum Partner (since September 2024). Nansen is one of only three Optimizely partners worldwide holding both the Opal Specialized Partner designation and the Partner Onboarding Specialist credential (2025), and was named Optimizely's 2025 AI Innovator Partner of the Year - North America in February 2026.

"Nansen consistently demonstrates the deep technical acumen required to successfully embed AI into complex digital environments. Their strategic approach and operational expertise reflect the exact standards we look for in our top-tier partners."

- Simon Chapman, VP of Enablement, Optimizely

Meet Nansen at Opticon 2026
September 1 · Javits Center, NYC

Nansen is bringing 19 years of Optimizely partnership to Camp Opticon — swing by our booth in Base Camp or catch our session, From 9 Hours to 7 Minutes, at 2:00 PM.

At Road Scholar, a manual review process that took over nine hours now takes seven minutes — same oversight, same people, built on Optimizely Opal. Nansen's Chief Strategy Officer Arnold Macauley shares the story and the framework behind it: how leading teams turn AI-manufactured time into a resource, not just a convenience.

Meet Us at Base Camp

As the longest-standing Optimizely partner in North America and a current Platinum Partner, Nansen designs and operationalizes growth engines on the platform, connecting strategy, workflows, governance, and technology so content, experimentation, customer data, commerce, and AI operate as one system instead of disconnected tools. Our engagement with Road Scholar is just one example of what that looks like in practice.

The Systems Behind Sustainable Growth

Most growth stalls happen inside the workflow, not the platform. We rebuild the systems sitting underneath your team's day-to-day work.

Do More Without Hiring More. Reduce manual work, eliminate bottlenecks, and free up your team for high-value work — without adding headcount.

Ship Content in Days, Not Sprints. Plan, create, govern, and publish faster, without sacrificing quality or consistency.

Make Testing a Habit, Not a Project. Turn experimentation into a repeatable operating capability — not a series of one-off tests — that sharpens decisions and moves the business metrics that matter.

Connect the Dots Customers Actually Feel. Design connected digital experiences that lift engagement, conversion, and satisfaction at every touchpoint.

Get AI Out of the Pilot Phase. Move beyond pilots and isolated use cases by embedding AI directly into daily workflows, where it drives measurable business impact.

Where We Deliver Value

  • Agentic Transformation: Production-ready AI agents, with governance built to scale.
  • Content Operations: Faster planning, creation, and publishing without sacrificing quality.
  • Digital Experience Modernization: Scalable digital experiences built for long-term growth.
  • Experimentation and Personalization: Optimization programs that keep improving performance and engagement.
  • Commerce Transformation: Better conversion, experience, and efficiency across digital commerce.
  • Managed Growth Services: Ongoing optimization, governance, and enablement, on call.

View our full catalog of offerings here.

Why Nansen?

The organizations creating the greatest advantage today are redesigning how work happens across marketing, digital, content, commerce, and customer experience. We help teams build the systems, workflows, governance, and capabilities required to make growth sustainable.

19 Years Running. Nansen has been an Optimizely partner since 2007 — longer than any other partner in North America — and is currently an Optimizely Platinum Partner (since September 2024).

One of Three Globally. Nansen is one of only three Optimizely partners worldwide holding both the Opal Specialized Partner designation and the Partner Onboarding Specialist credential, both achieved in 2025.

Award-Winning AI Practice. Named Optimizely's 2025 AI Innovator Partner of the Year - North America (February 2026) — recognition for embedding AI into production digital experience programs, not pilots.

Proven Operational Outcomes. Road Scholar cut workflow time 98.5%. FLIR grew page visits 20%. Real engagements, real numbers — not just go-lives.

Adoption-First Approach. We help organizations establish governance, train teams, create repeatable workflows, and drive long-term adoption.

Practitioner-Led Delivery. Our team combines strategic consulting, platform expertise, implementation leadership, and operational transformation experience.

Frequently Asked Questions

Is Nansen an Optimizely partner?

Yes, Nansen has been an Optimizely partner since 2007, longer than any other partner in North America, and is currently an Optimizely Platinum Partner (since September 2024).

What Optimizely certifications does Nansen have?

Nansen holds the Opal Specialized Partner designation and the Partner Onboarding Specialist credential (both 2025) — one of only three partners worldwide with both.

Has Nansen won any Optimizely awards?

Yes, Nansen was named Optimizely's 2025 AI Innovator Partner of the Year – North America, awarded in February 2026.

What does Nansen do differently from other Optimizely partners?

Nansen operationalizes the full Optimizely platform, not just individual pieces of it — connecting content, commerce, experimentation, and AI into one working system instead of treating them as separate implementations. That means turning experimentation into a repeatable operating habit rather than a one-off project, shipping content in days instead of sprints, and designing commerce and digital experiences built for long-term growth. It's backed by 19 years as an Optimizely partner and outcomes like Road Scholar's 98.5% reduction in workflow time and FLIR's 20% lift in page visits.

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