Insights

Operationalizing Opal: Structuring AI Inside Digital Experience Programs

Operationalizing AI Inside the Optimizely Ecosystem

Breaking Free from Sitecore

Digital Transformation in Manufacturing: How to Modernize Legacy Systems

What Is The Best E-Commerce Platform For B2B Manufacturers?

Modernizing B2B Sales: Why PDPs and Buyer Signals Matter Most

Opal for Commerce: Turning AI into Your Infinite Workforce

Rethinking CX Strategy in an AI-First World

Optimizely's Opal and the Future of AI-Ready Experiences

We've Over-Invested in Content — And Critically Underinvested in What Makes It Work

How AI-Driven Commerce is Reshaping Retail

Beyond the Click

Why Great Experiences, Not Great Features, Win Loyalty

How to Choose the Right Web Content Management System

6 UX Strategies to Increase Website Conversions

Digital Burnout is Real — Is Your Site Part of the Problem?

The Benefits of Astro

4 Steps to Experience-Led Growth

Opticon Insights: Top Personalization Strategies for 2025

Opticon Insights: How Composable DXPs Empower CTOs to Innovate and Adapt

Opticon Insights: The Power of Personalization

How AI is Shaping the Future of Digital Experiences

Top Insights and Innovations from Opticon 2024

Integrating Optimizely CMP with Your Existing Tech Stack

Reflections on Front Utah 2024: Key Takeaways from a Premier UX Design Conference

Contentful Acquires Ninetailed: Unlock AI-Driven Personalization with Nansen

Avoid These Common Mistakes When A/B Testing in Optimizely

When to Use A/B Testing vs. Personalization in Optimizely

Design Sprints: Answer Critical Business Questions in 5 Days

Small Wins, Big Impact: How Incremental Innovation Can Fuel Your Company's Digital Transformation

Optimizely vs Adobe: Which DXP is right for you?

What Is Content Modeling and Why Is It Important?

Introducing Optimizely Graph: Revolutionizing the Way We Query Our Content

Elevate Your Digital Experience with Optimizely's New SaaS Core CMS

8 E-Commerce Strategies for the 2023 Holiday Shopping Season

Opticon 2023: Diving Into The Future Of Digital

Content Modeling in Contentful

How We Built Multiple SPAs with On-page Editing using Episerver Headless

What is PIM?: A Comprehensive Understanding of Product Information Management

5 Best Practices for Digital Asset Management (DAM)

Top 5 Use Cases for Product Information Management (PIM)

Figma vs Sketch: Which Design Tool Reigns Supreme?

A Skills Matrix for Everyone: Bringing a Longstanding Internal Project to Life in the Nansen Product Lab

Problem-Solving, 3-D Printing, and NFC Tags: Five Days of Rapid Innovation in the Nansen Product Lab

Content Modeling Best Practices in Contentful

From Idea to Working App in Five Days: the Nansen Product Lab’s First Rotation

Why I’m Joining Nansen—and Where We’re Headed Next

Doing More With Less: Innovation in a Recession

Contentstack vs. Drupal: What’s the Best CMS?

Demystifying CRO

The Value of Brand Immersion

The DXP Difference: Examples of Websites Built with Optimizely

Upgrading to Optimizely Content Cloud (CMS) 12 Offers Key First-Mover Advantages

Opticon 2022 Recap: the Nansen Team Explores Boundless Digital Invention

Nansen Partners with Contentstack, Offers Clients Greater Flexibility Through Headless CMS

Optimizely vs. Sitecore: What’s the Best DXP?

Optimizely vs. Google Optimize: What’s the Best CRO Tool?

Dispatches from NAPC 2022: The Present & Future of the Metaverse, by Shawn Coleman

The Nansen Awesome Premium Conference 2022: Innovation, Education, Inspiration

The Nansen Awesome Premium Conference 2022: Innovation, Education, Inspiration

Introducing Our New Business Division: Fridtjof Labs

Introducing a New Business Division at Nansen: Nansen Product Lab

Design Sprint Process: How to Rapidly Drive Product Innovation

Meet Nansen’s Sr. UI/UX Luis Hernández

7 B2B E-commerce News Sources We Love

Discover the “Hidden Gem” of Chicago, According to Nansen Apprentice Shawn Coleman

Google Core Web Vitals

Site Search Best Practices: 5 Ways to Test Your Functionality

How Nansen’s New Design Methodology Eliminates Silos and Improves Outcomes

The Best Optimizely Features, According to Team Nansen

Nansen Developer Alex Garza Navigated a Pandemic to Pursue His Professional Dreams

Co-CEO and Co-Owner Joe Grause on Building the Right Partnerships, Finding the Right People, and the Future of Nansen

Forrester Report: The Business Impact of Optimizely

What is an Experience Data Platform and how can it help you launch CX projects faster?

Nansen and Occtoo Partner Up to Help Clients Launch and Manage Compelling New Digital Experiences

Meet Arnold Macauley, Partner and Co-Owner at Nansen

Meet Joe Geringer, Senior Front End Developer at Nansen

Meet Patrick Waks, Nansen's Front End Technical Lead

How to Craft a Customer Experience Strategy

How to Run an Ecommerce Conversion Rate Optimization Audit

Making a Business Case for PIM

Rendering Gatsby Images from Contentful Rich Text

How to Increase Average Order Value (AOV): The Behavior-Based AI Approach

What is the Difference Between DAM and PIM?

Content Modeling Custom CTAs for Contentful Web Pages

Optimizely Shares 2021 Roadmap for B2B Commerce Products

Organize Your GraphQL Calls with Fragments

From Figma to Sketch and Beyond: Learnings From a Year of Remote Design Projects

Digital Experience Platforms (DXP): How to Drive Innovation in CX

Creating a bundler

“Platform Thinking” Helps Insurance Company Deliver Its First Customer-Facing App

Digital Experience Platforms (DXP): How to Drive Innovation in CX

Font Awesome Icon Picker for Episerver

What is Headless CMS? Benefits of Accessing Content Anywhere

Episerver Just Rebranded as Optimizely

10 Ecommerce Conversion Optimization Tactics

4 Product Information Management Trends That Will Define the 2020s

Top 4 Considerations for Selecting a Product Information Management Software

How to Craft a Customer Experience Strategy

Remote Development on Raspberry Pi with Visual Studio Code