As a Silver Contentful Partner agency, we’re thrilled about the new possibilities this brings our clients.
Personalization is no longer a luxury—it’s an expectation. According to McKinsey, 71% of consumers expect companies to deliver personalized interactions.Yet, despite this growing demand, delivering tailored experiences remains a significant challenge for many brands. Gartner reports that over two-thirds (63%) of marketers still struggle with personalization.
By joining forces with Ninetailed, a company at the forefront of AI-driven personalization, Contentful is addressing this critical industry gap and empowering brands to meet and exceed consumer expectations.
This acquisition enables a seamless, AI-powered personalization experience built directly into a content management system our clients already know and trust. It’s a major step forward for brands aiming to deliver personalized customer experiences at scale—allowing them not just to compete but to lead in today’s dynamic digital environment.
AI-Driven Personalization at Scale
Today’s customers expect interactions that feel personal and relevant to them. By combining Ninetailed’s advanced AI-powered personalization with Contentful’s robust and flexible composable content platform, our clients now have access to a powerful, scalable solution that can deliver real-time, tailored experiences across every touchpoint.
This isn’t just about having the latest tech—it’s about making sure that every piece of content you create resonates with your audience. Whether it’s automatically adjusting content based on a user’s behavior in real time or running sophisticated A/B tests to fine-tune messaging for different segments, the integration of Ninetailed into Contentful makes it all more accessible than ever.
At Nansen, we’ve already leveraged Ninetailed to allow the web editor to personalize content and run experiments, which has significantly improved conversion rates and user experience for our clients. Using the platform, we are able to display personalized content to users and send this data to our clients' customer data platforms (CDP) to gain a comprehensive view of the user experience across multiple platforms.
From a developer, editor, and user experience, Ninetailed outperforms other similar platforms we’ve used. Its deep integration with Contentful and its design for single-page applications make it an exceptional solution.
Why This Matters for Our Clients:
- Dynamic Personalization: Tailor content on the fly based on user behavior, preferences, and interactions.
- Sophisticated A/B Testing: Easily test and optimize messaging for different audience segments without complex coding.
- Scalability: Deliver personalized experiences consistently, regardless of audience size or the number of channels.
For our Contentful clients, this opens up new possibilities to create standout customer journeys that are personalized, dynamic, and responsive to each user’s unique preferences and actions. This means deeper connections with your audience, increased customer engagement, higher conversion rates, and ultimately, greater brand loyalty.
Simplified Workflows and Experimentation
One of the most exciting aspects of Ninetailed is how it simplifies the personalization process within Contentful. While the initial setup does require some development work to implement the framework and code components, once integrated, creating personalized experiences becomes a code-free process. This makes personalization much more accessible and efficient for content teams.
For our clients, this means saving time and resources while still delivering high-quality, personalized content. You can experiment with different content variations and strategies directly within Contentful, without getting bogged down in complex workflows, leading to faster content delivery and improved business outcomes.
Key Benefits:
- Code-Free Tools: Create personalized experiences without writing a single line of code, opening up opportunities for more teams to participate.
- Streamlined Workflows: Simplified processes allow for quicker experimentation and iteration, so you can adjust strategies in real time.
- Resource Efficiency: Achieve more with less—reduced complexity means less time and effort spent on development, enabling brands to focus on creativity and innovation.
In a world where digital experiences are often the primary touchpoint between brands and their customers, the ability to personalize content efficiently and effectively is a major advantage. With Ninetailed’s powerful tools integrated into Contentful, you’re empowered to create more meaningful connections with your audience, all while operating with greater speed, agility, and efficiency.
Conclusion
Contentful’s acquisition of Ninetailed is a big win for brands looking to elevate their digital experiences. For Nansen’s clients it means access to cutting-edge, AI-driven personalization tools seamlessly integrated into an industry-leading content platform.
We’re excited to explore these new opportunities with our clients and help them unlock the full potential of their content strategies.
Ready to elevate your content? If you’re looking to take your content to the next level with personalized experiences that deliver real results, reach out to us. We’d love to help you make the most of this powerful new integration.
