To meet customers’ rising expectations for online platforms, brands must be able to test ideas fast and adapt even faster. That need for speed inspired our partnership with Occtoo, whose Experience Data Platform makes it easy to create and manage seamless, compelling customer-facing digital experiences.
Keeping digital consumers engaged is no easy task. To grab and retain attention online, brands compete not only with their industry peers but also with every other notification and application on a shopper’s phone. As such, new branded digital experiences need to be highly compelling to be successful.
Occtoo’s cloud-native Experience Data Platform allows brands to focus on creativity and innovation when designing online experiences by dramatically simplifying the data-integration process. With Occtoo, customer and context data from backend systems (PIM, CRM, ERP, etc.) can be easily unified into unique datasets and made available to any frontend or channel.
Occtoo’s focus on reducing time-to-market for digital experiences and enabling innovation for clients made the company an ideal partner for Nansen.
Through our partnership with Occtoo, Nansen can deliver even more value to our clients, as the Experience Data Platform empowers them to quickly test new ideas with today’s customers—and adapt those ideas for customers of the future.
