The Voice

In the Voice phase, Nansen team members workshopped directly with those responsible for advancing Séura’s mission. Everyone from company founders to technicians on the shop floor weighed in on what truly drives them. From their candid input, Nansen compiled a complete voice guide outlining everything from the company’s brand purpose to value propositions, tone of voice, and more.

The Look

Next, the team collaborated on the look and feel of the updated brand. Various photography styles were employed to place users in the center of the Séura experience. Realistic icons were developed to indicate the precision of the products and design. And to keep the focus on the design of Séura’s innovative products, the use of color was kept to a minimum.

"Séura products make physical spaces more beautiful, so we wanted the website to have the same elegance and attention to detail." Joseph Muller, UI Developer

The Feel

In the final phase, the Nansen team worked to match Séura’s online experience to the effortless experience of using Séura’s products live. Using animations and morphing, they successfully portrayed the awe-inducing nature of Séura’s products and the engineering behind them.