Keeping digital consumers engaged is no easy task. To grab and retain attention online, brands compete not only with their industry peers but also with every other notification and application on a shopper’s phone. As such, new branded digital experiences need to be highly compelling to be successful.

Occtoo’s cloud-native Experience Data Platform allows brands to focus on creativity and innovation when designing online experiences by dramatically simplifying the data-integration process. With Occtoo, customer and context data from backend systems (PIM, CRM, ERP, etc.) can be easily unified into unique datasets and made available to any frontend or channel.

Occtoo’s focus on reducing time-to-market for digital experiences and enabling innovation for clients made the company an ideal partner for Nansen.

Through our partnership with Occtoo, Nansen can deliver even more value to our clients, as the Experience Data Platform empowers them to quickly test new ideas with today’s customers—and adapt those ideas for customers of the future.

Occtoo is an Experience Data Platform used by digital teams at retailers and brands such as Cartier, Fjällräven, and Nordic Nest to build unified relevant digital experiences and applications at rapid speed. Occtoo’s cloud-native SaaS platform makes it easy to access and unify enterprise data from backend systems such as CRM, ERP, PIM, etc. and combine it with behavioral and contextual data from digital destinations to create relevant digital experiences that can be deployed in any channel or frontend through scalable real-time APIs. Occtoo was founded in 2019 and is MACH certified by the MACH Alliance.