“The beauty of Occtoo is that our clients can leverage existing investments in CMS, Commerce, PIM, and ERP platforms,” said Markus Bereflod, Co-CEO of Nansen. “With Occtoo, we can rapidly combine and segment data from those existing platforms and build any type of frontend experience — a website, mobile app, service portal — much quicker than ever before. Most importantly, it enables contextual relevance across everything we create.”
Occtoo’s cloud-native EDP dramatically simplifies data integration by unifying customer and context data from backend systems into unique datasets accessible to any frontend or channel. This streamlined approach allows Nansen and its clients to focus on creating engaging customer experiences rather than complex data management.
“The Nansen team has a very modern and agile approach to how technology and human behavior should work together to build digital experiences that create a competitive edge,” said Niclas Mollin, CEO and founder of Occtoo. “I am looking forward to seeing our Experience Data Platform and the Nansen team creating value for more customers together.”
By combining Nansen’s digital experience expertise with Occtoo’s innovative EDP, the partnership will deliver enhanced value to clients by:
- Accelerating time-to-market for new digital experiences
- Enabling greater creativity and innovation
- Future-proofing clients’ technology stacks
- Empowering clients to quickly test and adapt to evolving customer needs
About Nansen
Nansen is a digital experience agency that creates award-winning websites and applications. By blending data-driven insights, innovative design, and cutting-edge development, the agency transforms client visions into exceptional digital products. Since 2007, Nansen has partnered with leading brands like Tucker Rocky, Road Scholar, Cartier, United States Polo Association, and Oreo to deliver stunning, high-performing digital experiences that drive engagement and business growth.
To learn more, visit www.nansen.com.
About Occtoo
Occtoo is an Experience Data Platform that supports retailers and brands to build relevant digital experiences and applications at rapid speed. Occtoo’s SaaS platform makes it easy to access and unify enterprise data from backend systems such as CRM, ERP, PIM, etc. and combine it with behavioral and contextual data to create relevant digital experiences that can be deployed in any channel or frontend in real-time at a global scale. Occtoo was founded in 2019 and has companies such as Cartier, Fjällräven, and Nordic Nest on their customer list.
PR Contact
Joe Grause
