This shift signals a clear trend: Businesses are prioritizing speed, flexibility, and cost-efficiency over complex legacy systems that require costly specialists.
Why Optimizely is the New #1
This isn’t just a ranking change — it’s a wake-up call for companies seeking a more agile, user-friendly approach to digital experiences.
Here’s why companies choose Optimizely:
- Ease of Use: Optimizely makes content management and personalization simple — no technical expertise required. Adobe offers powerful tools but often demands specialized skills.
- Faster, Smarter Experimentation: Built-in A/B testing and personalization tools make experimentation seamless. Adobe’s features are robust but can feel slower and less intuitive.
- Flexibility to Fit Your Business: Optimizely lets you choose the features you need and integrates easily with your existing tools. Adobe’s all-in-one approach can limit flexibility.
- Seamless Collaboration: Optimizely breaks down silos, enabling smooth workflows across teams. Adobe’s suite is well-integrated but can be challenging to connect with external tools.
- Better Value: Optimizely’s pricing scales with your needs, so you only pay for what you use. Adobe’s model can become costly, especially with the need for specialized developers.
What This Means for You
If you’re using Adobe or evaluating DXPs, it’s time to take a closer look at Optimizely. It’s built for speed, agility, and ease of use — everything you need to deliver exceptional digital experiences, fast.
You can access the full report here.
As an Optimizely Platinum Partner, we’ve helped countless businesses build, launch, and optimize standout digital experiences on Optimizely. Contact us to learn how the #1 DXP in the industry can work for you.
